Alex Osterwalder

‘We have to think as designers’ – Interview with Alex Osterwalder

Alex Osterwalder is hot. He is co-author of the bestseller book ‘Business Model Generation’. The book inspired me as being one of the only books worth reading on business modelling. The model is simple, handy without being simplistic and it emphasizes the idea of testing and failing. Something I recognize from the field of organisational… Read more »