Keith Sawyer

‘Everyone can be a creative genius’ – Interview with Keith Sawyer

Keith Sawyer is one of the world’s leading scholars on creativity. He is author of the bestseller ‘Group Genius’ that focusses on group creativity. He has just released his new book ‘Zig Zag: The Surprising Path to Greater Creativity’ in which he shows that the creative process is not and should not be approached as… Read more »

How to make this website participative?

A friend of mine once wanted to organise a Delphi method with several hundred experts. And he had a problem. A Delphi method consists of several rounds in which experts fill in a questionnaire on a specific topic. The questionnaire is sent on-line and every expert answers the questions behind his/her desk at work. But… Read more »

Brainstorming in Asia

My first brainstorm session in Asia was a big miss. The group was small and consisted of 7 Thais (and 1 German, the owner of the company). They wanted to develop creative strategies to develop new markets for their company. A great brainstorm topic! When the brainstorm does not take off Brainstorming works when people… Read more »